World Cup

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World Cup Advertising Drives Car Shoppers to Kia, Volkswagen
Automakers that advertised during the recent World Cup soccer tournament experienced twice the online consumer interest in their cars than did non-advertisers. The biggest surge came during the period ...

5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl
The World Cup turned out to be the prime global marketing event of the year, and arguably the biggest marketing event of all time. The Super Bowl is, of course, the annual Belle of the Advertising Ball. Both sporting events attracted millions in ...


UK Deputy PM Nick Clegg wants Russia stripped of World Cup
LONDON (AP) — Britain's Deputy Prime Minister wants Russia stripped of the right to host the 2018 World Cup to punish President Vladimir Putin for "belligerent behavior" in the Ukraine crisis. While calling for tougher sanctions against Russia, Nick ...

World Cup Boosts Puma But Can't Save its Disappointing Sales
German sports brand Puma has said that its World Cup sales were strong but overall it experienced a drop in retail, as its second quarter results show. The sportswear firm, which has agreed to manufacture the shirts for Premier League giants Arsenal, spoke of a 12.8% rise in apparel sales to €241m (£191m, $324m), including jerseys, training and fan wear, "particularly for the Italian, Chilean ...

INTERVIEW - Domino's restarts share buybacks after World Cup success
The World Cup kick-started summer sales at Domino's Pizza, prompting the chain to restart its share buyback programme and hike its dividend, its boss said on Tuesday.

FIFA rejects calls to strip Russia of World Cup
GENEVA (AP) — FIFA rejected calls to move the 2018 World Cup from Russia, saying the tournament "can achieve positive change." Some lawmakers in Germany want the hosting rights reviewed because of Russia's alleged involvement in shooting down a Malaysia ...

Managing performance: Lessons learned from the World Cup
Did you watch the World Cup? Every four years we gather to cheer the best team, and every World Cup holds a surprise - be it the birth of a new ace, the rise of a new team or the fall of a star.

Puma gets boost from World Cup, Arsenal deal
BERLIN (Reuters) - German sportswear firm Puma (PUMG.DE) said sales of World Cup soccer boots and national team shirts as well as new Arsenal jerseys beat its expectations as it reported second-quarter earnings that fell less than feared and reiterated its ...

Qatar World Cup: migrants wait a year to be paid for building offices
Exclusive Migrant workers who built luxury offices used by Qatar's 2022 football World Cup organisers have told the Guardian they have not been paid for more than a year and are now working illegally from cockroach-infested lodgings. Officials in Qatar's ...

Argentina coach Alejandro Sabella expected to leave after taking team to World Cup final
BUENOS AIRES, Argentina – Argentina coach Alejandro Sabella is expected to resign Wednesday, ending weeks of speculation about his future following his country's loss in the World Cup final. The Argentine Football Association said Sabella will hold a ...

World Cup minnows to tour New Zealand
New Zealand will get a preview of Cricket World Cup action in October with three countries touring here as part of their tournament buildup.

World Cup party over but summer of soccer set to rock U.S.
By Steve Keating TORONTO (Reuters) - The World Cup party may be over but the summer of soccer is just heating up in the United States as fans prepare for a European invasion by the sport's glamour clubs looking to expand their brand. From New York to Los Angeles, some of the game's brightest stars and most valuable teams will spend the next three weeks packing America's biggest stadiums with the ...

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